Created in 1993, Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only looks great but also has the perfect balance between durability and action.

There are no finer swimbaits made. Big Hammer designs the best, and theyve been the ones used by most of the guys who know what theyre doing inshore and offshore, the guys that know how to fish and always seem to bet bit best use Big Hammer. Why? Could be that big square tail, could be the color patterns simply the best and most varied on the market. Thats why theyve been the most imitated.

We didnt always carry Big Hammer, but we were pretty well hammered by our clients to bring em inwhich we did many years ago. Based on demand, effectiveness and BHs ability to stay on top of product development theyve been our number one swimbait line since we began carrying them.