The S-Crank square bill concept has been honed and refined over the span of two years, incorporating a patented design that generates a strong, persistent wobble and an unpredictable, wandering retrieve. This unique slalom action remains effective even when used at high-speeds; although it may veer off course, it always regains its center position. This allows for a wider area of coverage and an increased number of reaction bites, similar to deflection techniques, which is highly advantageous in open water. Additionally, the tight, enticing wobble attracts inactive predators, while the sudden wandering escape motion provokes definitive reaction bites. The square bill design and high buoyancy also work together to minimize hang-ups, enabling precise targeting of structures. With a depth of 6′, length of 3″, and weight of 1oz, the S-Crank is a top-of-the-line crankbait that is perfect for any angler looking to improve their productivity.