Reaction Innovations’ soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. Owner and pro fishermen, Andre Moore, has taken his years of on the water experience and created a bait that is tough and compact, but moves a lot of water and has lots of action in almost any situation.